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Beussent Lachelle



Request: logo redesign, visual identity, packaging

Concept: Behind the redesign of the visual identity of the Chocolaterie Beussent Lachelle, the idea was to enhance their know-how and artisanal craftsmanship. All within the respect of their human and ecological values, and with a more premium positioning.

A trilogy of papercut illustrations conceived for the internal communication in shops with intention to display brand values.

Collaboration: Jean Charles Debourse
Papercut: La Papoterie
Photography: Bénédicte Deleplanque

All work

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