![BeussentLachelle_logo Beussent Lachelle](https://www.miligram.eu/wp-content/uploads/2021/06/BeussentLachelle_logo-scaled.jpg)
Beussent
Lachelle
Request: logo redesign, visual identity, packaging
Concept: Behind the redesign of the visual identity of the Chocolaterie Beussent Lachelle, the idea was to enhance their know-how and artisanal craftsmanship. All within the respect of their human and ecological values, and with a more premium positioning.
![Web Miligram 03](https://www.miligram.eu/wp-content/uploads/2021/06/BL_identity_2.jpg)
![Web Miligram 03](https://www.miligram.eu/wp-content/uploads/2021/06/BL_identity_3.jpg)
![BeussentLachelle_sac](https://www.miligram.eu/wp-content/uploads/2021/06/BeussentLachelle_sac-scaled.jpg)
![BeussentLachelle_illustrations](https://www.miligram.eu/wp-content/uploads/2021/06/BeussentLachelle_illustrations.gif)
A trilogy of papercut illustrations conceived for the internal communication in shops with intention to display brand values.
![BeussentLachelle_magasin](https://www.miligram.eu/wp-content/uploads/2021/06/BeussentLachelle_magasin-scaled.jpg)
![BeussentLachelle_illustrations_photo-1](https://www.miligram.eu/wp-content/uploads/2021/06/BeussentLachelle_illustrations_photo-1.jpg)
![BeussentLachelle_illustrations_photo-4](https://www.miligram.eu/wp-content/uploads/2021/06/BeussentLachelle_illustrations_photo-4.jpg)
Credits:
Collaboration: Jean Charles Debourse
Papercut: La Papoterie
Photography: Bénédicte Deleplanque
All work
Miligram 2021 ©